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Full-cycle marketing & affiliate company

Full-cycle marketing
& affiliate company

Driving iGaming success through strategic advertising, affiliate expertise & tech solutions

Unlock the full potential of your iGaming brand with expert solutions.

We provide full-cycle advertising and affiliate solutions for the iGaming sector. Our expertise helps drive traffic and increase conversions through data-driven strategies.

Our development services include websites, applications, and customer support solutions. We enhance user experience, streamline operations, and provide key insights to optimize business performance.

Formula of Success

From concept to execution, we turn ideas into measurable success.

We analyze

Understanding player behavior, market trends, and campaign performance help us uncover key opportunities.

We strategize

With data-driven insights, we design a marketing and affiliate approach tailored to your brand’s needs.

We execute

From launching targeted campaigns to optimizing affiliate networks and digital solutions, we bring everything to life.

What we offer

Full-cycle solutions to grow and optimize your iGaming business

Marketing

Advanced marketing and affiliate tools to analyze player behavior and optimize promo campaigns.

Growth

Cost-effective and efficient strategies to accelerate your brand’s development.

Design

Unique, high-performing UI/UX to enhance usability and improve navigation.

Software

Comprehensive iGaming platforms for a quick launch and smooth operation.

Loyalty

Custom Loyalty and VIP programs to target your audience and drive long-term engagement.

Support

Customizable CRM solutions to manage player interactions and improve response efficiency.

Marketing Services

Data-Driven Research

We gather and analyze key market data to help you understand industry shifts, optimize campaigns, and make informed business decisions.

Traffic Growth

We drive high-quality traffic to your platform, ensuring visibility and engagement through smart targeting and optimization techniques.

Strategic Planning

We craft marketing strategies tailored to your business objectives, maximizing reach, conversions, and brand impact.

Brand Positioning

We develop strategies that elevate your brand, ensuring a strong market presence and lasting player loyalty.

Testimonials

XLGENE is the best choice for anyone looking for smooth and effective brand promotion. They listened to all my needs and provided clear reports and real-time affiliate statistics, making marketing management much easier.

Daniel Foster

Affiliate Manager

I worked with XLGENE and can say they are a team you can rely on. Professional, efficient, and provide great solutions for the iGaming industry. Highly recommended - you will be pleasantly surprised.

Emma Virtanen

Marketing Director

Contact us

We’re ready to help — let’s discuss your goals.

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Our Location

Vesivärava 50-201, 10152 Tallinn

info@xl-gene.com

Privacy Policy
Cookies

Cookie Policy

This is the Cookie Policy of XLGENE LLC, applicable to visitors accessing our website.

What Are Cookies?

Like most professional websites, our site uses cookies—small text files stored on your device—to enhance your browsing experience. This policy explains what cookies are, how we use them, and why they may be necessary. We also provide guidance on how to manage cookie settings, though disabling them may affect certain features of the site.

For more general information on cookies, refer to the Wikipedia article on HTTP Cookies.

How We Use Cookies

Cookies help us improve functionality, analyze site performance, and provide a personalized experience. In most cases, disabling cookies may impact your ability to access certain features or services. Therefore, we recommend keeping cookies enabled to ensure full website functionality.

Managing Cookies

You can modify your browser settings to block or remove cookies. However, restricting cookies may reduce site functionality, potentially limiting access to certain content or services. Instructions on how to manage cookies can typically be found in your browser’s help section.

Types of Cookies We Use

Essential Cookies

Account Cookies – Used for account registration, sign-in processes, and general site administration. These cookies are usually removed after logout but may retain certain preferences.
Login Cookies – Ensure you remain logged in while navigating between pages, preventing repeated sign-ins. These cookies are deleted upon logout to secure restricted sections.

Functional Cookies

Newsletter Cookies – If you subscribe to our newsletter, these cookies help determine whether to display certain notifications based on your subscription status.
Form Cookies – Used to remember your details when submitting information via contact or comment forms, allowing for smoother future interactions.

Third-Party Cookies

In some cases, we integrate third-party services that may place cookies on your device. These include:

Google Analytics – Helps us understand visitor interactions, track page views, and improve website content. These cookies collect anonymous data about site usage, such as time spent on pages and navigation behavior.

Further Information

For any further questions regarding our Cookie Policy, feel free to contact us:

Email: info@xl-gene.com

Privacy Policy

XLGENE LLC is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we handle your information when you visit our website and use our services.

Data Protection and Compliance

We respect your right to privacy and process personal data in full compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws. Our website can generally be used without providing personal information. However, in cases where personal data is required for specific services, we ensure that processing is conducted lawfully, either based on legal grounds or with your explicit consent.

To maintain high data security standards, XLGENE LLC has implemented technical and organizational measures to protect personal information. However, as online data transmissions can never be entirely secure, users also have the option to contact us via alternative methods, such as telephone or email.

Scope of Data Processing

We collect, process, and use personal data only as necessary for specific business purposes, including customer communication, service provision, and website optimization. This policy outlines what data we collect, how it is used, and the rights you have regarding your personal information.

Key Definitions

To ensure clarity, here are some essential terms used in this Privacy Policy:

Personal Data – Any information that relates to an identified or identifiable individual.
Processing – Any action taken on personal data, including collection, storage, modification, and deletion.
Data Subject – An individual whose personal data is processed.
Controller – The entity responsible for determining the purpose and means of processing personal data.
Processor – A third party that processes personal data on behalf of the controller.
Recipient – Any party to whom personal data is disclosed.
Third Party – Any external entity that is not directly involved in data processing under the authority of the controller or processor.
Consent – A data subject’s freely given, specific, informed, and unambiguous agreement to the processing of their personal data.
Pseudonymization – A method of processing personal data to ensure it cannot be linked to a specific individual without additional information.
Profiling – Automated processing of personal data to assess personal aspects, such as behavior or preferences.

Data Controller Information

For any data protection-related inquiries, you may contact:

XLGENE LLC
Email: info@xl-gene.com
Website: xl-gene.com

Cookies and Data Collection Policy

Use of Cookies

The website of XLGENE LLC uses cookies—small text files stored on a user’s device via an Internet browser—to enhance functionality and improve the user experience.

Many websites and online services rely on cookies to operate efficiently. Each cookie contains a unique identifier, known as a cookie ID, which allows websites to distinguish one browser from another. This enables websites to recognize returning visitors, store user preferences, and provide personalized services.

By using cookies, XLGENE LLC enhances the usability of its website, ensuring a smoother experience for visitors. For instance, cookies may store login credentials to prevent users from repeatedly entering access details. Similarly, in e-commerce settings, cookies help retain shopping cart selections even after the user leaves the website.

Users have full control over cookie settings and can prevent cookies from being stored on their device by adjusting browser preferences. Additionally, previously stored cookies can be deleted at any time using browser settings or third-party software. However, disabling cookies may limit certain website functionalities.

Collection of General Data and Information

When accessing the XLGENE LLC website, general data and technical information are automatically collected and stored in server log files. This may include:

Browser type and version
Operating system of the accessing device
Referral website (the site from which a visitor arrived)
Subpages visited within our website
Date and time of website access
Internet Protocol (IP) address
Internet service provider (ISP)
Other technical data required for security and performance monitoring

This data is collected anonymously and is not used to identify individuals. Instead, it serves the following purposes:
Ensuring the website displays and functions correctly across different devices and browsers.

Ensuring the website displays and functions correctly across different devices and browsers.
Optimizing website content and improving user experience.
Enhancing cybersecurity and protecting our systems from unauthorized access.
Assisting law enforcement in case of cyber-attacks.

For security and analytics purposes, XLGENE LLC may analyze anonymized data to enhance website protection and performance. The information stored in server logs is kept separate from any personal data voluntarily provided by users.

Newsletter Subscription

Visitors to the XLGENE LLC website have the option to subscribe to our newsletter. The subscription process requires certain personal data, including a valid email address.

To ensure secure and verified subscriptions, we use a double opt-in procedure. This means that after signing up, users receive a confirmation email requiring them to verify their subscription. This step ensures that the email owner has consented to receiving our newsletter.

For security purposes, we also store the IP address, registration date, and time of subscription to prevent misuse. The collected personal data is solely used for delivering the newsletter and, if necessary, informing subscribers about updates related to the service. No personal data collected through the newsletter subscription will be shared with third parties.

Subscribers can unsubscribe at any time by clicking the provided link in the newsletter or by contacting us directly. Upon withdrawal, all related personal data will be deleted.

Newsletter Tracking

Our newsletters may contain tracking pixels—small images embedded in the email that allow us to analyze engagement levels. These tracking pixels help us determine whether an email was opened and which links were clicked.

The data collected through tracking is used exclusively to enhance and optimize our email campaigns. This information is not shared with third parties, and users may revoke their consent at any time by unsubscribing.

Contact Form and Direct Communication

Our website provides various ways to contact XLGENE LLC, including contact forms and email communication. When users reach out to us, any personal data voluntarily submitted (such as name, email address, or phone number) will be stored for the purpose of responding to inquiries.

This information is never shared with third parties and is processed only to handle communication effectively.

Blog Comments

Our website may feature a blog where users can leave comments on published posts. When submitting a comment, users provide a display name (or pseudonym), and their comment, along with the date and time, will be publicly visible.

For security reasons, we log the IP address associated with the comment. This measure is in place to prevent misuse and ensure compliance with legal regulations. In cases where unlawful content is posted, we may be required to share stored data with legal authorities.

Comment Subscription

Users who leave comments on blog posts may choose to subscribe to follow-up comments. If they opt-in, they will receive email notifications whenever a new comment is posted.

To confirm the subscription, an automated confirmation email is sent as part of the double opt-in process. Users may unsubscribe from comment notifications at any time.

Data Retention and Deletion

We retain personal data only for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws and regulations. When data is no longer needed, it is securely deleted or anonymized in compliance with legal standards.

If users wish to withdraw consent or request the deletion of their personal data, they can contact us directly to initiate the process.

Your Rights Under GDPR

As per the General Data Protection Regulation (GDPR), individuals (data subjects) have specific rights regarding their personal data. XLGENE LLC is committed to upholding these rights and ensuring transparency in data processing. Below are the rights you are entitled to:

Right to Confirmation

You have the right to request confirmation on whether we process your personal data. If you wish to exercise this right, you may contact us at any time.

Right to Access

You may request a copy of the personal data we hold about you, as well as the following details:

The purpose of data processing.
Categories of personal data involved.
Recipients who have access to the data, including those outside the EU.
Data retention period or criteria for determining storage duration.
Your rights regarding correction, deletion, or restriction of data processing.
Information on data collection sources (if data was not provided by you).
Any automated decision-making, including profiling, and its impact on you.

To access this information, please reach out to us at any time.

Right to Rectification

If your personal data is inaccurate or incomplete, you have the right to request corrections or updates. You can do so by contacting our team.

Right to Erasure ("Right to Be Forgotten")

You can request the deletion of your personal data if:

It is no longer needed for its original purpose.
You withdraw consent and there is no other legal basis for processing.
You object to processing and no overriding legitimate grounds exist.
The data was unlawfully processed.
The data must be erased to comply with legal requirements.

If we have shared your data publicly, we will take reasonable steps to inform other controllers to delete any linked copies of your data. To request erasure, please contact us.

Right to Restrict Processing

You can request that we limit the processing of your data under certain conditions, such as:

If you dispute the accuracy of the data (until verification is completed).
If the processing is unlawful, but you prefer restriction over deletion.
If we no longer need the data but you require it for legal claims.
If you object to processing and a verification process is pending.

Requests to restrict processing can be made by reaching out to us.

Right to Data Portability

You have the right to receive a structured, commonly used, and machine-readable copy of the personal data you provided to us. You may also request that we transfer this data to another data controller, where technically feasible. This applies when data processing is based on your consent or a contract and is carried out using automated means.

Right to Object

You can object to the processing of your personal data if it is based on legitimate interests or public interest grounds. If you object, we will stop processing unless we demonstrate compelling reasons that override your rights or the data is required for legal claims.

You also have the right to object to your data being processed for direct marketing purposes, including profiling related to marketing. If you opt out, we will cease processing your data for such purposes.

To exercise this right, contact our team directly.

Automated Decision-Making & Profiling

You have the right not to be subject to decisions based solely on automated processing, including profiling, if the decision significantly affects you. Exceptions apply if:

It is necessary for a contract.
It is legally authorized and includes safeguards for your rights.
You have given explicit consent.

If automated decision-making is used, we implement measures to protect your rights, including the right to human intervention, the ability to express your views, and the option to challenge the decision.

Right to Withdraw Consent

If you have given consent for data processing, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing before consent was revoked.

To withdraw your consent, please contact us.

Legal Basis for Data Processing

We process personal data based on Article 6(1)(f) of GDPR, where our legitimate interest is to operate efficiently while ensuring the well-being of employees and stakeholders.

Data Retention Period

We retain personal data only for as long as necessary for legal, contractual, or operational purposes. Once the retention period expires, the data is securely deleted unless further processing is required by law.

Mandatory Data Provision & Consequences of Non-Compliance

Providing personal data may be required by law (e.g., tax regulations) or necessary for contractual agreements. If personal data is required for a contract, failure to provide it may result in us being unable to proceed with the agreement.

Before submitting personal data, individuals may contact us to clarify whether data provision is legally or contractually required and the implications of non-compliance.

Automated Decision-Making Notice

As a responsible business, XLGENE LLC does not use automated decision-making or profiling in a way that significantly impacts users.

Thank You

Our company values each and every customer. If you have any questions or feedback, please don’t hesitate to reach out.